Cash Balance · May 31
$18,251
Avg Weekly Gross Burn (4-wk avg)
$5,146
Runway (gross basis)
3.55 wks
Cash Balance
Avg Gross Burn ($5,146/wk)
Runway (wks, right axis)
ⓘ Runway = ending cash ÷ avg gross weekly burn. Gross basis — cash outflows only, excludes inflows. May 2026 QBO actuals through May 31. Wk May 31 gross outflow was $192 (single payroll); avg may understate typical weekly obligations. Wk May 3* is partial (period started mid-week) and excluded from burn average.
May 2026 · Cash as of May 31 · DTC + Wholesale
Trading Performance · DTC + Wholesale
Net Revenue
$24,545
DTC $7,931 + Wholesale $16,613
Contribution Margin
$16,912 68.9%
After all direct costs — DTC + Wholesale
DTC 72.8% · Wholesale 67.0% (Faire 66.6%, B2B 67.4%)
Debt Service Coverage
11.27×
CM $16,912 ÷ est. $1,500/mo debt service
Floor: 1.25× ↑ strong
Store Performance · DTC
Sessions
1,608
May · DTC online store
Conversion Rate
2.67%
May · DTC online store
AOV · May MTD
$38.13
Net Revenue ÷ 208 DTC orders
COGS from Craftybase — 22 DTC orders ($1,363 net rev) have $0 cost entered; margins may be slightly understated. Conversion rate = completed checkouts ÷ total sessions (43 ÷ 1,608). Debt service = est. $1,500/mo (EIDL + LOC).
DTC Performance · May 2026 · Shopify · 208 Orders
Net Revenue · May MTD
$7,931
After discounts + shipping income
Contribution Margin · May MTD
$5,774 72.8%
After COGS, fulfillment & merchant fees
DTC Revenue Flow — May 2026
Wholesale Gross Sales · May MTD
$17,123
Faire $7,496 + B2B $9,627
Wholesale Net Revenue · May MTD
$16,613
After discounts — Faire + B2B
Contribution Margin · May MTD
$11,138 67.0%
After platform fees, merchant fees, COGS & fulfillment
Wholesale Revenue Flow — May 2026
Lucky13thBirthday promo (7% off) applied to Rose Hill Vineyards (#3WEPABS7JA) and Stone Wreath (#6SJPSDVWHT) Faire orders. Faire Direct brand promo (7%) applied to The Blue Screen Door (#PSDRBJZ6ZX). Olive & Lavender (#N8ZZ7D5CYB) and Southern Brim Hat (#QC78AZN87S) COGS not entered in Craftybase ($491 net rev); B2B orders #2279 and #2270 also missing COGS ($178 net rev) — actual wholesale CM may be slightly lower. B2B merchant fees est. at 3.35% of net revenue (Wholesale payouts CSV would make this exact).